# Webinar: Multi-Channel ABM Innovators

Watch our exclusive roundtable with top marketing leaders from **Cisco** and **Oracle** and co-moderated by **LinkedIn** and **Madison Logic**. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment.

Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations:

- **Rose Spicer** \| Head of Global Retail Marketing \| Oracle
- **Ian Michiels** \| Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning \| Cisco
- **Catherine Higgins** \| Senior Marketing Manager, Sales Solutions \| LinkedIn
- **Vin Turk** \| COO & Co-Founder \| Madison Logic

Discussion topics and takeaways from this webinar include:

- How data is used to find growth opportunities and drive revenue
- Lessons learned and potential pitfalls when launching and executing an ABM go-to-market strategy
- Strategies to accelerate the buying process throughout the sales cycle.

View this on-demand webinar now and discover how you can take your ABM strategy to the next level.